The First Mutani Magic collection consists of six fashion accessories inspired by the popular anime game Genshin Impact. Aimed to bring the virtual to reality, this collection references the highly coveted in-game weapon: The First Great Magic.
Made from candy-like resin, 24K gold-plated silver and lab-grown cubic zirconia gems, each digitally designed, physical accessory is linked to a transformational Gen-AI AR experience, where the wearer can see themselves and their environment in the style of the game.
In collaboration with technology providers Threedium & Field Day, Supported by the City of Antwerp.
Editorial:
Director & Stylist: Robbie Van Mierlo / Photographer: Lea Sophia Mair / Hair: Sayaka Otama Makeup: Kanako Yoshida / Nails: Caro Ventura Model: Valentina Acevedo / Model: Bradley Phothy / Casting: Levi Hare
Collection:
3D Development: Mathias MU / 3D Animations & Renders: Siir Bicer / AR Development: Sarah Mayer / Jewelry Production: Sophia de Groot
Silas can be found at the intersection of Cosplay, Gaming, and Community Marketing. Building communities for brands like Nintendo, Cosplayshop.be and Easyfairs for over a decade. His latest venture, Nxsuz, aims to place Cosplayers in touch with the big brands looking to tap into the culture.
Sarah is an augmented reality icon and founder of SWORDS, a studio integrating physical creations with AR experience to blur digital and physical worlds. Her studio serves a diverse client base, including brands like MONKI, LĒO, CATRICE, and ESSIE, as well as magazines like CYBR and GLITCH.
Viranda and Michael are the founders of Potion Projects, an agency that merges contemporary culture and gaming to create innovative experiences. Their team has collaborated with major names like Riot, Ubisoft, and various esports organizations, notably driving the iconic Louis Vuitton and League of Legends activation.
Vincent is co-founder of Standing on Giants, and a pioneer in building brand-owned online communities. He has worked with companies like Airbnb, Mars, Heineken, Tesco Bank, and Lenovo to harness the power of community engagement. Vincent was instrumental in creating PlayStation’s first online community in 2006 and, as part of the founding team at giffgaff, showcased the impact of online communities. He then applied these insights across multiple businesses, pioneering a new methodology for customer integration. Today, Vincent applies his extensive experience to advise companies and startups on designing products, services, and community-driven business models.
Shayli is a fashion-tech innovator with over 15 years fashion experience and a Master degree at the famed Antwerp Fashion Department. Taking on the role of designer, creative director, production manager and creative consultant for brands like Melissa Shoes, Empire Rose, Manish Arora & Swarovski. With designs adorning such artists as Bjork, Ashnikko and the virtual ABBA hologram concert.
Her fashion experience is complemented by three years driving creative direction, business management and digital project management at MUTANI, a virtual-reality fashion brand bridging online and offline identities.
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