MUTANI is a virtual-to-reality fashion brand reinventing gaming and anime merchandise
We’ve invented a new category called all-day-cosplay, giving fans the opportunity to embrace their favourite characters and weapons not through fast-fashion merch or elaborate costumes, but through thoughtfully designed, high-quality pieces that infuse daily life with a hint of the fantastical.
Hailing from the Antwerp avant-garde fashion scene, we combine contemporary culture with cutting-edge design to transform iconic characters and beloved titles into high fashion statements that are less geek—more chic.
Our mission is to empower diverse gaming and anime communities to confidently flaunt their fandom in everyday life, inspiring free self-expression and lasting connections beyond the screen or convention.
“Gaming and fashion are both about who we pretend to be. Whether it’s an avatar, cosplay, or what you wear every day, it’s all a mirror of the person inside. All-day cosplay is about taking the fantasy and making it real, blending who you play with who you are.”
Shayli Harrison, MUTANI Founder
TAG #MUTANI ON SOCIALS TO SHARE YOUR ALL-DAY COSPLAY
Silas can be found at the intersection of Cosplay, Gaming, and Community Marketing. Building communities for brands like Nintendo, Cosplayshop.be and Easyfairs for over a decade. His latest venture, Nxsuz, aims to place Cosplayers in touch with the big brands looking to tap into the culture.
Sarah is an augmented reality icon and founder of SWORDS, a studio integrating physical creations with AR experience to blur digital and physical worlds. Her studio serves a diverse client base, including brands like MONKI, LĒO, CATRICE, and ESSIE, as well as magazines like CYBR and GLITCH.
Viranda Tantula and Michael Polier are the founders of Potion Projects, an agency that merges contemporary culture and gaming to create innovative experiences. Their team has collaborated with major names like Riot, Ubisoft, and various esports organizations, notably driving the iconic Louis Vuitton and League of Legends activation.
Vincent is co-founder of Standing on Giants, and a pioneer in building brand-owned online communities. He has worked with companies like Airbnb, Mars, Heineken, Tesco Bank, and Lenovo to harness the power of community engagement. Vincent was instrumental in creating PlayStation’s first online community in 2006 and, as part of the founding team at giffgaff, showcased the impact of online communities. He then applied these insights across multiple businesses, pioneering a new methodology for customer integration. Today, Vincent applies his extensive experience to advise companies and startups on designing products, services, and community-driven business models.
Shayli is a fashion-tech innovator with over 15 years fashion experience and a Master degree at the famed Antwerp Fashion Department. Taking on the role of designer, creative director, production manager and creative consultant for brands like Melissa Shoes, Empire Rose, Manish Arora & Swarovski. With designs adorning such artists as Bjork, Ashnikko and the virtual ABBA hologram concert. Her fashion experience is complemented by three years driving creative direction, business management and digital project management at MUTANI, a virtual-reality fashion brand bridging online and offline identities.
[ MARIE CLAIRE ]
Top 25 Women in Belgian Fashion, 2024
[ KNACK WEEKEND ]
40 Under 40 Most influential creatives in Belgium, 2023
[ BELGIAN FASHION AWARDS ]
Change maker of the year nominee, 2022